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Friday, July 11, 2014
Wednesday, April 9, 2014
How to balance your social media accounts | HootSuite
If you’re anything like me, you sometimes procrastinate.
Yes, you’ll get to writing the next post, answering a tweet, eventually. But many times we often forget, or worse,
rush through something on social media that really needed time, some thought to it and preparation.
So, what if we could
take one day to set everything for the week and not have to really think about
it anymore? What if you could promote your business without having to work at
it every single minute of every day? Thankfully, with the advancements in social media, this option
is not only possible but almost essential.
When I began blogging, I was told I had to
build a brand, promote my stories every day and tweet as often as possible. But,
who had TIME FOR TWEETING, POSTING, LIKING, COMMENTING, SHARING SEVERAL TIMES A DAY? I was working full-time, as well as
a wife, a stepmother, a full-time student and a freelance writer. How could I
ever find the time to promote my upcoming stories, events, blog and website?
For me that answer came in the form of HootSuite. HootSuite
is a social media site that helps you balance other social media sites. I’ll
explain. With this tool, I was able to schedule my tweets, Facebook posts and many other media for the following days or weeks. If I
knew I would be publishing a story on Sunday, I would schedule communication to
go out on Tuesday, Thursday and Saturday, for example, to tease the story and
let people know to check in on Sunday. I
could set it and then forget about it until next time.
If you think social media is complicated or too time consuming,
you should really join the more than eight million people who have discovered
how simple the process can be. Creating expectation and excitement while
promoting your business has never been easier!
Wednesday, April 2, 2014
How to start with Mobile Marketing | Marketing Strategy
Are you stuck trying to figure how to incorporate Mobile Marketing into your Marketing Strategy?
Implementing a Mobile Marketing Plan into your current
marketing strategy may seem overwhelming, but it really isn’t all that difficult. It’s actually less
expensive than you think, but it will take
time to set up, monitor and maintain. Just like any other social media platform with Mobile Marketing it can’t be stressed enough that it is about consistency and commitment. You have to think about what you
want to offer your customers, how you want them to react to the offer and what
you will do to see it through.
Business is about building relationships and Mobile
Marketing fits into this concept perfectly. In order to be successful in
offering your customers what they want, you have to first know what they want.
To help you get started implementing Mobile Marketing into your business today:
· 1. Learn the basics first
You have to crawl before you walk and walk before you run. If you are planning to do this alone and not hire a consultant who specializes in this field, you must learn the basics. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start. And that's ok. Take your time, do your research and you’ll catch on.
You have to crawl before you walk and walk before you run. If you are planning to do this alone and not hire a consultant who specializes in this field, you must learn the basics. Unless you are a computer and Internet guru, some of the information may seem over your head when you first start. And that's ok. Take your time, do your research and you’ll catch on.
· 2. Case studies are excellent examples
Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business.
Case Studies help you to see what other businesses are doing in the mobile world. It can also help get your creative juices flowing as far as what you can do in your business.
· 3. Walk the walk
Use mobile web frequently.
There’s no better way to learn something new than by putting it into practice.
Subscribe to as many text messaging campaigns you can find. If you aren’t
already on an unlimited data plan, now would be a good time to change that. You have to use the technology if you expect to sell your customers on its benefits.
· 4. Determine how you’re going to get your offer out
to your customer
· 5. Find companies who can provide you the
technological support
You’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you.
You’ll need to get your offer out to the masses. You’ll need text messaging companies, mobile website builders, etc., to make it all come together. Or, if you prefer, hire a one-stop shop to handle it all for you.
· 6. Never stop learning!
Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind!
Mobile Marketing is a new technology and just like everything else, it will continue to evolve even in its formative days. Learn what you’re competitors are learning – but do it first. Don’t get left behind!
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