Here are the takeaways from the Social Media Success Summit, Day 5.
If you'd like to read our previous editions, please click here => Volume 1, Volume 2, Volume 3, Volume 4.
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HOW TO MAKE YOUR BLOG STAND OUT IN A NOISY WORLD
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“Honest, transparent and helpful content is the greatest sales and trust building tool in the world. Period. “ - Marcus Sheridan
Q: Why
do people go on line?
A: To find answers to their questions and problems.
Q: Why are
you online?
A: To be the BEST ANSWER, to become the TRUSTED SOURCE and the GO TO person. How do you do
it? By providing HONEST solutions and answers, by always telling the truth. BE
TRANSPARENT.
Q: What
moves the needle?
A: Addressing those “HOT” buttons in the most honest way .
Q:
If I tell the truth, my competition may use it against me.
A: True, but if you are
telling the truth and they are not, people will find out sooner or later.
Q: If I tell the truth, I
may miss out on potential new clients.
A: True, but those people would probably be BAD FITS and never really CONVERT into
CLIENTS. If you blog the right way, you will become attractive to those people
who are a GOOD FIT for your business.
Q: How
do you determine what questions people want to know?
A: Talk to people. Listen to
them. Analyze data. Talk to your sales team and find out what questions people
ask of them.
HOW TO CREATE BLOG POSTS PEOPLE LOVE TO SHARE
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- Think as a PUBLISHER. You are a publisher of content. You must position yourself as an EXPERT, create TRUST, and CREDIBILITY.
- PROMOTE your blog even though you may not feel your idea is original. What makes it unique is your own perspective on a particular topic. BE YOURSELF, people will love it.
- UNDERSTAND your audience and their problem BEFORE you start writing.
- Write with PASSION - it will come through and readers will appreciate it.
- Project VALUE thru an informative, entertaining, inspiring and educating content.
- Keep your story simple. People love SIMPLICITY, big words are not popular.
- Focus on writing a super catchy, eyebrow raising HEADLINE.
- Have a solid OUTLINE, draw your readers to the problem solving part as soon as possible.
- Use multimedia - MIX IT UP to reach out to all readers, to keep their attention.
- Don’t forget to use SHARE buttons.
- Promote your GIVE AWAYS, people love FREE stuff.
- Write CONSISTENTLY to keep your readers engaged.
HOW TO OPTIMIZE YOUR BLOG FOR SEARCH
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- You must consider SEO every time you write. Create blog content around the key words/phrases you discover.
- Make sure your blog is MOBIL (Responsive Web Design). Google will penalize you if it’s not.
- KEY WORDS/PHRASES must be included in the
- a) TITLE - your page title becomes a link. If it doesn’t read well... no one will click on it.
- b) FIRST SENTENCE - emphasize them throughout your text
- Add VALUABLE links related to your content (recommended are at least 5 good ones)
- Create at least one PINABLE image - Pinterests has become the 2nd most visited social media platform. Make it easy for people to SHARE your content. Add other social media SHARE BUTTONS.
“You cannot beat the Internet on volume, but on quality, clarity and perspective. “ - Rich Brooks
Now that you know all the key ins and outs about how to write an engaging, meaningful, transparent and SEO optimized blog, schedule some time and start writing. Don't forget to have the follow up questions already researched and figured out.
1. Who is your audience
2. What are their problems and questions
3. How will you become their BEST ANSWER and SOLUTION
If you are still seeking more guidance, if you are still stuck in a vicious cycle of analysis paralysis, reach out to us! The first CONSULTATION session is completely FREE! Click HERE to claim your FREE consultation session.
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