I admit – I’m a social media
addict. But I’m in good company;
more than 2 billion people in the world and about 78.6% of the U.S population are
internet users. Over 1 billion are on Facebook, and the average person spends
about 3.2 hours a day on social media.
For businesses, this means that if they are not online and actively
using social media, they are missing out on a great deal of potential
customers.
Consumers are skeptical, and with so much ease at everyone’s fingertips,
it is not likely someone will want to work to find a product. In fact, most
users spend seconds on a website before moving on if they can’t find what
they’re looking for. An accessible
company is a trustworthy company. The easier a business is to find, the more
likely a consumer will use its services.
Even if a website is not at the
top of search engines, social media can attract tons of potential customers by
creating a direct relationship. Even if a company has a few followers, the
average Facebook user has over 200 friends. This is networking at its best. In no other way can a business gain so
much exposure at such a low price – a high return for little investment.
When building a brand, make myself accessible. Created a blog. Although
Facebook is popular, Twitter attracts a respectable 500 million users who crave
instant information. Use Hootsuite to set up communication to be delivered
at certain dates and times to all social sites such as Facebook, Twitter, LinkedIn,
Instagram, etc.
Recently, a friend of mine who is an independent journalist set up a meeting with
The Chicago Tribune. They found her website via Twitter, their media of choice.
Focus Magazine, who eventually offered her a job in Tampa, found her stories
through a link. By becoming accessible and easily searchable, my friend's work gained
credibility and exposure, and that is the first step of growing a successful
brand and business.
Don't miss out on your next opportunity to close a deal with MOBIL MARKETING MADE EASY.
Don't miss out on your next opportunity to close a deal with MOBIL MARKETING MADE EASY.
