Social Media - Lessons Learned, Volume 2

Social Media Success Summit 2013  - Lessons Learned, Volume 2

Wow! What a great day again! Here are my observations and my most interesting take-aways from the Social Medial Success summit 2013, Day 2.

BY WWW.RBBRMARKETING.COM

HOW TO GROW YOUR SOCIAL MEDIA INFLUENCE

Think about it. What makes people stand out?  VALUE of what they have to say. How do you turn value into GREAT CONTENT? Provide useful, helpful and consistent content and customers will NOTICE. Being NOTICED = Being FOLLOWED.

What is your SOCIAL PROOF? Do you know we all have an “OFFLINE”  and an “ONLINE” social proof? When you talk to people, face-to-face, how do they perceive you? When people see you on line, do they follow you because your online social proof is INFLUENTIAL, CREDIBLE AND RELIABLE?

CONTENT STRATEGY is the engine of your social media strategy.

RICH content = “RITE” content?

• Relevant    
• Interesting
• Timely
• Entertaining

HOW TO SIMPLIFY YOUR SOCIAL MEDIA MARKETING WITH FREE TOOLS

STOP! Before you decide on the TOOL, you must create 

your CONTENT STRATEGY.

On Google, there are 12 billion searches every month. Publish optimized content with high standards, CONSISTENTLY.

A few cool TOOLS you may want to check out:

• hootsuite.com - track your INFLUENCERS
• nimble.com - manage relationships with those you indicate as your “IMPORTANT” people, your influencers
• bufferapp.com - SCHEDULE your social media content
• postplanner.com - content DISCOVERY tool for Facebook

**SEMRUSH.COM** - software that ANALYZES websites. Would you like to know what your competition is doing and use it to your competitive advantage? This is how!  And it’s FREE.

HOW TO BUILD FACEBOOK COMMUNITY IN 10 MINUTES A DAY

“Every minute you are spending on consuming, you aren’t spending on creating “. SET LIMITS! Learn to budget your time.

Are you organized? Do you have an EDITORIAL CALENDAR?

• Schedule writing your selling, most juicy, unique content. Your ANCHOR post 
• Schedule writing the other posts, the ANCILLARY ones - links to articles, cool pictures, videos, quotes, humorous posts
• Schedule when you engage with your audience and your influencers by commenting/sharing/liking and put a time limit to this activity
• Schedule when you will delete spam

Use SCHEDULING tools to do the work for you - Bufferapp, Facebook Scheduler, etc.

If you'd like to read Volume 1, please click HERE.