Think of social media like dating | Small business owner

For some, social media can be intimidating. But think of social media like dating – you will never find your ideal mate (of customer) if you don’t put yourself out there, even if doing so could potentially open you up to rejection – or criticism. For businesses, this could mean exposing itself to flaws and open criticism for everyone to see. However, just because you don’t see it, doesn’t mean it’s not already out there. 

My parents-in-law had a non-profit organization, which included a thrift store.  Although business was never great, the store did OK for itself and never saw a benefit for social media. The business didn’t even have a working website. That is, until my husband and I became involved. It turned out that although the store did not invite an online presence, customers were still reviewing the business through social networks. These reviews came complete with address and names.

Some reviews were good (phew). Yet, others pointed at some areas of opportunity such as “great prices, but a little messy,” and “hard to find what you want, try the store down the road,” ouch! But now that the store also had an online presence, we not only knew how we could improve, but could also use the opportunity to connect directly with the customer.

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With this new tool, we let past and potential customers know what changes were made, provide photos (as proof) and invite them back! Customers that had given up on the store came back and new ones came in after seeing that some of the legwork had been done for them;  they could see what we had to offer even before stepping foot in the store. Photos were shared and friends were invited to visit. This is the power of social media!

 Learn. Improve. Connect. Grow.