Social Media - Lessons Learned, Volume 3

I have been attending an on-line conference called Social Media Success Summit. We have just wrapped up Week one and today is the first day of Week Two. You might have read my recaps from the first two days of Week One. If you haven't and would like to, please click on Day 1 and Day 2.  This post is devoted to my takeaways from Day 3 of Week One.

It has been so challenging to highlight only SOME information as ALL OF IT has been absolutely fantastic, informative and very educational. I highly recommend that you check out the organizer's ( Social Media Examiner )website and consider including this event on your next year's agenda. Anyway, here are the takeaways from Day 3.

HOW TO INTEGRATE SOCIAL MEDIA MARKETING WITH ALL OF YOUR ONLINE 

MARKETING EFFORTS

Search has become a lot more social. It is estimated that 100 billion google searches are performed monthly. 89% of consumers use search to make a purchase. 79% of marketers have incorporated Social Media Strategy into their marketing.

What is Integrated Marketing? It means that your “brand is THE BEST ANSWER when and where buyers need it”. How do you become the best answer? Architect your customers’ journey: 1. KNOW your customers, 2. UNDERSTAND the kind of content they look for, 3. WHY they look for it, 4. WHAT kind of media they use. Customers search for meaningful content answering their questions/problems. They evaluate their overall experience getting to the answer. EMPHASIZE with them, walk in their shoes and OPTIMIZED SOCIAL CONTENT that will make your brand THE BEST ANSWER.

What is your USP (Unique Selling Proposition)? What do you want to be the best answer for? Do your homework, find the answer and optimize your social media content.

“CURATION is absolutely critical for growing your network.” - daily engagement is recommended.

Find-ability + Share-ability + Contribution to Commerce = Your RESPONSIBILITY

HOW TO LEVERAGE SLIDESHARE MARKETING FOR MORE EXPOSURE AND REVENUE

What do you know about SLIDESHARE?

• It is a VISUAL, dominant, content marketing platform where you can tell your story in a cool format. People love cool things to share!
• 60 MILLION visitors a month
• Visual platform with huge credibility and much HIGHER RANKING (higher than your website for sure!!)
• Targets buyers and influencers with NICHE KEYWORDS
• Broadcasts ANY content you can produce
• Provides highly customized REPORTS. The basic version (with access to analytics) available for $19/month - you can track WHO is reading your content, HOW they are discovering it and WHAT they are doing with it.

How can you maximize your VISIBILITY on the Homepage?

Link your LinkedIn profile with TWITTER. Then link your LINKEDIN profile with SLIDESHARE. Each share is counted as two, which will double your chances to get on the HomePage of SlideShare.

HOW TO SUCCEED ON INSTAGRAM

• Define your STRATEGY and STYLE GUIDE for consistency
• Post pictures TARGETING your audience and product
• Share EXCLUSIVE content, share thru unique, candid moments to RESONATE.
• Create visual representation of the BRAND (focus on the “AHA!” moments)
• ALWAYS use correct HASHTAGS and CALL TO ACTION
• Post 7-10 pictures/week
• Search out influencers, interact with them, observe their behavior, measure the quality of their responsiveness, engagement and LEARN from them.
• DO NOT post URL (can’t click on it)
• Create ORGANIC outreach - create new hashtags

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